African Travel Market, CTO Cut Deal
African Travel Market, Akwaaba, has concluded a partnership deal with the Caribbean Tourism Organization (CTO) for this year’s event slated for September 2019.
Mr. Ikechi Uko, the organizer of the event told journalists in Nigeria’s Lagos that the partnership deal was signed at the 2018 World Travel Market held in London.
The Caribbean Tourism Organization is the board that represents the tourism board of the Caribbean Islands.
At the ongoing Caribbean Tourism Organizations Annual General Meeting (AGM), in Carlton House Terrace, London, Laura Dein Gbagbo, Business Development Manager, Akwaaba Travel Market made a presentation about the upcoming event in September to participants.
According to Uko, the CTO members were excited to explore the African market for the very first time this year, and they would be using Akwaaba Travel market as a platform to shore up tourists from the continent, while also showcasing beautiful tourist’s’ site of the Caribbean Islands.
The CTO’s participation at the exhibitions was announced to partners as part of the Caribbean month’s events of 2019.
The AGM had a good turnout of partners from British Airways, The Bahamas, Cayman Islands, Antigua and Bermuda, Barbados, British Virgin Islands, Grenada, Dominica, St. Vincent and the Grenadines, tour operators and influencers.
The AGM also featured a panel of discussant moderated by Jamie-Lee Abtar BDM CTO UK Chapter on the Topic: Under the Influence; Paving the way for Diversity in Travel. Amazing panel discussion on the use of influencers for destination marketing, diversity in marketing products to meet product specification and audience and creating experiences and cultural inclusion to travel.
Source: The Independent (Nigeria)