Discover Puerto Rico Taps UK Company as International Agency
Discover Puerto Rico has appointed United Kingdom-based travel representation and PR consultancy Hills Balfour, an MMGY Global company, as its international agency.
Hills Balfour will oversee Discover Puerto Rico’s marketing, trade and PR interests in Canada, Colombia, Germany, Spain and the United Kingdom, working together to grow international arrivals.
Discover Puerto Rico is a private, not for-profit enterprise whose mission is to make Puerto Rico visible to the world.
Hills Balfour will work in partnership with the organization to position the Island as a premier travel destination to an international audience in order to increase visitation, dispersal and spend.
As part of this effort, Hills Balfour will work collaboratively with its international network, Travel Consul, to develop and implement a strategic plan that will help Discover Puerto Rico achieve its goals to raise global awareness of the destination and grow international arrivals.
In Puerto Rico, the travel industry employs roughly 77,000 people and impacts 17 other sectors of the economy.
Tourism contributes to 6.5 percent of Puerto Rico’s gross domestic product and is on the rise given the Island’s popularity as a must-visit destination.