European Travel Commission Inks STR Data Deal
The European Travel Commission and STR have signed a partnership which will see them serve the growing needs of European destination management organizations.
As part of the partnership, STR will provide customized hotel performance data to the ETC Executive Dashboard, an online resource which simplifies access to tourism data and market intelligence information for members.
This newly integrated data will enable viewers to monitor and compare the hotel performance of individual European countries, sub-regions and four world regions - Europe, Americas, Asia Pacific and Middle East & Africa.
This is in addition to the wealth of information already available on the ETC Dashboard, including key tourism trends in Europe, the economic impact of tourism on economies and employment, outbound travel trends from key markets and airline bookings.
The new hotel performance data is based on three key performance indicators – occupancy, average daily rate and revenue per available room.
In reporting these metrics, STR includes absolute figures and year-over-year percentage changes to best illustrate how performance has increased or declined compared to the same time period the previous year.
This data is presented through visual maps and charts that are updated each quarter, further allowing destinations to quickly benchmark against competitors.