Eight Spanish Hotel Companies to Attend the 23rd MITM Americas

03 July 2019 4:42pm
Caribbean News Digital English Newsroom
Eight Spanish Hotel Companies to Attend the 23rd MITM Americas

Spanish hotel chains Meliá, Iberostar, Barceló, Be Live, Riu, ROC, Evenia and VP Hotels will be attending the 23rd MITM Americas, the pioneer and most influential meeting and congress trade show in the Americas and the Caribbean.

The event is scheduled to be held at the Hotel Nacional de Cuba in Havana, on October 14-17, coinciding with the 500th anniversary of the island nation’s capital.

The Spanish hotel chains are joined by such companies as Accor, Louvre, Blue Diamond, Faranda, Gran Caribe, MGM Muthu, Four Points by Sheraton, Cubanacan, and others.

In some cases, the Americas account for a quarter of the revenue obtained by Spanish hotel chains that lead the annual ranking published yearly by the World Tourism Organization.

MITM Americas has strengthened itself as a must-attend event for professionals in the meeting, congress and business travel industry. Thus, it has become a benchmark for business generation in the sector.

Thanks to the strict vetting process, it’s guaranteed that buyers must go through the ROI.

Meliá, Iberostar, Barceló, Be Live, Riu, ROC, Evenia and VP Hotels will be the representatives of Spanish hotel chains for this important MICE tourism event. Spanish hotel groups have over 2,000 hotels worldwide, which has greatly influenced their positioning with five of the best hotel chains in the world (Meliá, NH, Riu, Barceló and Iberostar).

Seven Spanish hotel chains are on the list of the Top-100 companies worldwide, according to the ranking published in 2018 by the World Tourism Organization, in which four Spanish hotel chains -Meliá, NH, Barceló and Riu- are placed among the top-50 worldwide.

The MITM Events have implemented the MITM System in a bid to organize trade shows since 1997 with 50 editions in 37 cities from 18 countries.

The MITM System, a strong business-generating tool, guarantees ROI thanks to an exceptional networking program and the quality of the buyers it provides, something that makes appointments be met within a 99.99% ratio, thus guaranteeing investment coming from exhibitors.

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