Iberostar Hotels & Resorts Beef Up MICE Niche in Cuba

02 March 2019 12:51am
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Gran Packard Iberostar

Iberostar Hotels & Resorts has further consolidated its offer in Cuba’s MICE segment following the recent opening of the Iberostar Grand Packard. This upscale luxury hotel is a leader in the island’s business and convention tourism sector, providing customers with the possibility of organizing integrated events. 

The Majorca-based hotel chain is marking the city of Havana’s fifth centenary with its offer of premium facilities that can be tailored to any event, meeting or convention held at its new Iberostar Grand Packard Hotel. This newly-opened grand luxury 5 star hotel boasts a prime location on the Paseo del Prado seafront promenade, overlooking the Malecón esplanade in the heart of the city’s historic district. 

321 rooms and a spectacular roof top terrace with a pool overlooking Havana bay, offer a setting that will contribute to the success of any event. The hotel’s Business Centre provides almost 500 square meters of space divided into 5 rooms with a total capacity for 350 people. Four of the rooms feature optional dividers in order to cater for groups of all sizes. 

The meeting spaces are sound-proofed and equipped with state-of-the-art technologies and a WiFi connection – which is also available throughout the rest of the hotel. As an added value, some of the hotel’s finest areas are located close to the event rooms, including the Cigar Bar, Piano Bar, Biscuit Restaurant or the Spanish Tapas Bar that was one of Marlon Brando’s favorite haunts. 

Once the meetings/event is over, the hotel offers they perfect opportunity to unwind with different leisure and relaxation options Highlights include the spa, with a fitness room, Jacuzzi and heated pool.

The hotel also offers a select program of evening entertainment, including music and dance performances by local artists, as well as an extensive choice of delicious dining options in its six restaurants and three bars. 

In addition, December saw the start of operations in Cuba by Logística Hotelera del Caribe (LHC), a company that distributes a wide range of products to Iberostar Group hotels, including the Iberostar Grand Packard, the Iberostar Bella Vista Varadero and the Iberostar Holguín.

This milestone achievement represents a major boost for Cuba’s tourist industry, as thanks to the combined efforts of Cuban firm AT Comercial and Iberostar, the gastronomy on offer at the hotels operated by the chain in Cuba is now on a par with others in the Caribbean region and indeed the rest of the world.

This is Iberostar’s response in order to guarantee two of the company’s core values; namely a differentiated gastronomy offer and ongoing vocation for service, positioning the hotel as a leader in quality and product variety thanks to the inclusion of new food choices and menus. 

The amenities and services at the Iberostar Grand Packard complete Iberostar’s offer in the MICE sector in Cuba, which includes its ‘Business Centres’, available at more than half of its hotels on the island. Furthermore, the Majorca-based hotel chain has a wide portfolio of activities for incentive trips, including drives around Havana in classic cars and water sports. 

The Iberostar Ensenachos, Iberostar Parque Central, Iberostar Varadero or Iberostar Bella Vista Varadero, are some of the Iberostar hotels in Cuba with long-standing experience in business tourism and which have now been joined by others, generating a vast potential in this sector, such as the Iberostar Holguín, which opened on 15th November and the Packard, unquestionably the finest grand luxury hotel in the city of Havana. 

Source: Incentive Travel & Corporate Meetings

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