Tui to Rebrand Sensimar, Family Life Hotels under Tui Blue
Tui will shed its Sensimar and Family Life brands and repurpose them under its “flagship” Tui Blue operation to create what it says will be the world “largest leisure hotel brand”.
The Tui Blue hotel portfolio will grow from 10 to around 100 by 2020, with Tui set to focus on growing the brand’s presence in growth regions such as south-east Asia and the Indian Ocean.
Its Sensimar and Family Life brands will be retained for summer 2019 and winter 2019/20 before reopening for summer 2020 under the Tui Blue brand, the operator said on Friday
According to Tui, the move will aim to build on Tui Blue’s “strong footprint” in southern Europe and the Caribbean.
Travel agents will be provided new “clear guidance” on the operator’s hotel offerings to ensure they can meet customer preferences.
Its portfolio will be divided under headings including Tui Blue for All, which will aim to offer authentic local experiences; Tui Blue for Two, its adults-only concept; and Tui Blue for Families.
Ambitions for the Tui Blue’s growth include further rolling its Select Your Room service and greater functionality from its app.
Tui’s other hotel brands and concepts will not be affected by the move. Besides Tui Blue, the group’s growth strategy will focus on its Riu brand, club brands Robinson and Magic Life, and its five-star Sensatori resorts.