Bahamas Uses Lenny Kravitz's Song as Theme for New Campaign

09 February 2019 12:53am
Jorge
Lenny Kravitz

The Bahamas inspired singer-songwriter Lenny Kravitz to write the hit "Fly Away." And the Bahamas ministry of tourism hopes the song will inspire travelers to put the Bahamas at the top of their must-visit list.

"Bahamas -- Fly Away" is the islands' new slogan, and the tourism ministry has launched a campaign around the theme, including video promotions featuring Kravitz.

Singer-songwriter Lenny Kravitz, second from left, with Bahamas minister of tourism and aviation Dionisio D’Aguilar; Bahamian artist Jamaal Rolle, holding a painting he presented to Kravitz; and the ministry’s director general, Joy Jibrilu.

Singer-songwriter Lenny Kravitz, second from left, with Bahamas minister of tourism and aviation Dionisio D’Aguilar; Bahamian artist Jamaal Rolle, holding a painting he presented to Kravitz; and the ministry’s director general, Joy Jibrilu. Photo Credit: Arnie Weissmann

The musician, whose mother is of Bahamian descent and who grew up visiting the islands frequently as a child, wrote the song while on the islands, where he also often records.

To further promote the Bahamas, he recorded a new version of the song to a junkanoo beat, a style unique to the islands.

At an event at the Public hotel here to announce the campaign, Dionisio D'Aguilar, the Bahamas' minister of tourism and aviation, said that visitation last year rose 17 percent, and in January numbers rose 15 percent year over year.

Source: Travel Weekly

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