CHTA Taps Martha Valdivia as Director of Membership Development
The Caribbean Hotel and Tourism Association (CHTA) has appointed Martha Valdivia as Director of Membership Development. Valdivia comes to CHTA with a wealth of knowledge, having worked more than 10 years with diverse stakeholders in the region in the fields of online marketing and distribution.
CHTA is committed to engaging current members and tourism industry stakeholders as it further enhances the benefits offered through the association. The organization also seeks to add to its membership base in all destinations throughout the Caribbean, as more businesses become aware of its value and importance to the industry.
Valdivia has an in-depth knowledge of online sales and marketing, and her experience includes cultivating and maintaining partnerships in the Caribbean.
In her most recent role as Director of Business Development at Ariadna, LLC, she identified new growth opportunities in the Caribbean, with a focus on the travel industry for the digital communications agency. She also formed part of the team that won the website re-design project for Palace Resorts.
As Director for Mexico, Latin America and the Caribbean at Regatta Travel Solutions, a company specializing in booking engine technology, revenue management and responsive website design, Valdivia was responsible for lead generation and sales efforts in the three regions and strengthened relationships with hotel partners and destination clients.