Cuba hopes a boost in event tourism in 2002
Havana.- Cuba’s tourism industry is counting on a dramatic increase in event tourism during the course of 2002 as part of a policy aimed at promoting this kind of activity.
Sources close to this sector on the island nation said the country is hoping to host over 400 international events this year, thus laying bare the country’s potentials as a suitable destination for congresses and incentives.
According to some statistics, this kind of tourism ranks as the most profitable activity worldwide and can reap revenues six times bigger than conventional tourism.
For over 20 years in Cuba, Havana’s International Conference Center has been the name of the game for this modality. The center’s halls have seated heads of government and state, scholars, businessmen, scientists, economists and professionals in other fields in different events.
The aforesaid entity will absorb 13% of the total congresses and events scheduled to be held in the country in the year 2002.
Last year, the center hosted more than 90 international meetings as part of a complex of enterprises, under the same name, made up of 14 units that amassed $23 million in all.