JetBlue Launches “Bluericua” to Support Puerto Rico’s Tourism
JetBlue, Puerto Rico’s largest airline, has unveiled its latest special livery, which is dedicated to “La Isla del Encanto.”
The Airbus 320 aircraft – tail N779JB - is named “Bluericua,” blending JetBlue’s brand with the affectionate name for people of Puerto Rican descent.
This custom-designed livery is inspired by JetBlue’s admiration for Puerto Rico’s dynamic culture, stunning beauty and the passionate spirit of its community.
Bluericua is a very public display reaffirming JetBlue’s commitment to Puerto Rico and takes the airline’s celebration of Puerto Rican culture to new heights.
This special livery reminds those who see it of the reasons they should choose Puerto Rico for their next vacation and will inspire Puerto Ricans outside of the island to take a trip home to visit family and friends.
Bluericua was designed with help from a group of JetBlue crewmembers based in San Juan, Aguadilla and Ponce, Puerto Rico. Together, they identified the quintessential cultural symbols that will promote Puerto Rico as Bluericua travels throughout the JetBlue system.
Bluericua’s starting point is its vibrant shade of blue – the brightest JetBlue has used in its fleet, in keeping with the vibrancy of the island.
“Bluericua is our way of celebrating Puerto Rico’s resiliency and its culture. There is so much that Puerto Ricans can be proud of, and our crewmembers did a great job of identifying those prominent symbols that represent the island’s rich culture, heritage and natural beauty,” said Marty St. George, JetBlue’s executive vice president of commercial and planning. “We remain committed to promoting tourism to Puerto Rico, as the island is open and ready to welcome visitors, family and friends.”
JetBlue recently launched a campaign that pays homage to the beloved practice of spontaneous applause once a flight lands in Puerto Rico, along with some of the island’s iconic music.
JetBlue teamed up with Puerto Rican musicians Ángel “Cucco” Peña and Víctor Manuelle to create a surprise and delight experience for customers traveling on a recent New York JFK-San Juan flight to celebrate the tradition.
Victor Manuelle led an improvised rhythmic chant, incorporating the famous applause with live music, all while inviting JetBlue customers to join the fun during an aircraft-wide celebration. To view the video, visit aplausoenclave.com.
Earlier this spring, JetBlue returned to pre-hurricane capacity, offering up to 48 daily flights between Puerto Rico and 13 cities in the mainland US, the US Virgin Islands and the Dominican Republic.
JetBlue also welcomed 50 new ground and airport operations crewmembers. Puerto Rico is home to nearly 500 JetBlue crewmembers who support the airline’s operations in its focus city of San Juan, as well as in Aguadilla and Ponce.