New Secrets Property in St. Martin Makes a Difference
A new resort in the Caribbean may seem like run-of-the-mill news at first. But for AMResorts’ new all-inclusive property in French-speaking St. Martin, three interesting tidbits give this new opening far more weight: it marks AMResorts’ entry into the island; it gives the destination a new player in the all-inclusive market; and it’s coming at a time when the island needs it most, post-Hurricanes Irma and Maria.
Owned by Sole Resorts, a longstanding partner of AMResorts’ parent company Apple Leisure Group (ALG), the yet-to-be-named resort (formerly the Riu Palace St. Martin) will undergo a US$20 million renovation prior to its reopening in 2019 under the Secrets brand.
It will reemerge as adults-only, with 350 rooms, a rooftop pool with direct views of Anguilla, luxury swim-out suites and the largest pool in the Caribbean, all situated on a private and protected enclave.
Considering the timing of the announcement, travel agents, vacationers and local tourism officials have all welcomed the news. Less than one year ago, the island was devastated by Irma and Maria, with damage and losses reaching upwards to $3 billion, reports The New Yorker.
And although much of the destination has mostly recovered – 75% of airlift is currently servicing the island, 65% of nightlife attractions and restaurants are open, and 26 accommodations representing just under 2,000 rooms are also open, with an additional 1,000 opening in Q4 2018 – the new Secrets resort is being regarded as the start of a new era.
AMResorts’ entry is exactly the kind of tourism boost that the destination is working towards. In fact, just this past July, the governments of the French and Dutch sides of the island signed a one-island agreement to redevelop cooperative tourism and marketing initiatives.
And high-profile developments like Secrets are the ones that will reiterate the message to travelers and the world at large that St. Maarten/St. Martin is open for business.
As a highly regarded four-star brand that caters to adults, Secrets’ arrival also puts the spotlight back on the island’s reputation for being a luxury destination and, more importantly, away from the hurricanes’ aftermath. Its high-end hotels, on both sides of the island, have long attracted discerning travelers in search of first-class guest experiences.
And though Secrets will certainly fall in line with other nearby luxury properties, it will easily stand out for the simple fact that it’s an all-inclusive.
Source: Travelweek Group