SuperClubs Sells Breezes Grand Negril Resort & Spa

04 April 2013 10:47am

Jamaican all-inclusive resort operator SuperClubs announced the sale of Breezes Grand Negril Resort & Spa to Blue Diamond Hotels & Resorts. The property will be re-branded as Memories Negril Resort & Spa effective April 17, 2013. The sale price was not disclosed.

“Breezes Grand Negril has enjoyed thousands of loyal, returning guests over the years who I am certain will be happy with the new ownership,” said John Issa, SuperClubs’ chairman, in a statement. The resort opened as the all-suite Grand Lido Negril Resort & Spa in 1989 before being re-branded in 2009.

The companies are “working together to ensure a smooth transition of ownership with no interruption to service,” Issa said. The resort will remain open during the re-branding and “most of the staff” will remain, with all current reservations honored.

The sale is the latest in a SuperClubs divestiture of many of its Caribbean properties. In February SuperClubs completed an earlier-announced sale of the adults-only Hedonism II resort in Negril, Jamaica, to investor group Marshmallow Ltd. Last year SuperClubs sold its Breezes Trelawny Resort & Spa to Blue Diamond. The property was re-branded as Memories White Sands Beach Resort & Spa.

That transaction followed earlier sales of SuperClubs’ Breezes Runaway Bay and Breezes Trelawny Resort & Spa properties. At the time, Issa said the sales were not part of a restructuring of SuperClubs but resulted from “offers we quite frankly could not turn down.”

Jamaican government officials quoted in local press reports say SuperClubs is preparing to sell Negril’s 22-acre Bloody Bay Hotel, formerly the Grand Lido resort, to Blue Diamond. SuperClubs officials declined to comment on the comments from Jamaican officials.

 “It’s no secret our focus over the last few years has shifted,” said Issa. “This sale of Breezes Grand Negril concludes our restructuring plans and now we can focus on our expansion program in the Northern Caribbean.” SuperClubs continues to operate Breezes Bahamas Resort & Spa and three Cuban properties: Breezes Varadero, Breezes Bella Costa and Breezes Jibacoa. The company also operates two ROOMS hotels and Jamaica’s Negril Beach Villa. Issa earlier said the company will renovate and expand the Breezes Bahamas property.

“We look forward to unveiling the Memories Negril Resort & Spa and to maintaining the high standard for which Breezes Grand is known,” said Stephen Hunter, president and CEO of Sunwing Travel Group, Blue Diamond’s parent company.

Source: Travel Pulse,

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