Grenada Welcomed Over Half a Million Tourists in 2018
Pure Grenada, the Spice of the Caribbean achieved a historic milestone in 2018 welcoming more than half a million visitors to the destination’s shores.
Spread across key niche markets, the combined cruise, yachting and stay over arrivals for 2018 was 528,077 representing a 12.90 percent increase over 2017.
A strong performance was recorded in stay over arrivals with an increase of 9.97 percent, moving from 146,375 to 160,970 visitors with special mention given to the bumper Christmas season in which a growth of 17 percent was recorded.
Canada recorded the highest growth rate in 2018 with a 19.05 percent increase (14,586-17,364), followed by the USA at 12.38 percent (67,252-75,577) and the Caribbean at 6.87 percent (27,127-28,990).
Significant growth was also recorded in non-traditional markets that included Latin America at 13.28 percent (1,265-1,433) and the category representing all other parts of the world at 18.27 percent (2,934-3, 470).
The US maintains the top spot in market share for arrivals to the destination at 46.93 percent followed by the United Kingdom.
The yachting sector recorded double-digit growth of 10.82 percent, with visitor arrivals moving from 21,911 to 24,281, a direct result of 428 more yacht calls. As it relates to cruise arrivals, the sector grew by 14.49 percent (299,449-342,826) due to larger cruise ship calls.
Additionally, the GTA launched a destination shopping video, which highlighted the destination’s diverse offerings. All levels of shopping experiences were displayed including art, craft, glass products, clothing, spices and batik.
The GTA is optimistic about 2019 and anticipates deeper collaboration with stakeholders to strive for Pure Grenada’s global brand recognition as a premier tourist destination.