PromPeru Rolls Out Campaign to Lure More Japanese Travelers

29 June 2019 8:24pm
Caribbean News Digital English Newsroom
PromPeru Rolls Out Campaign to Lure More Japanese Travelers

In a bid to attract more Japanese tourists, Peru’s Exports and Tourism Promotion Board (PromPeru) launched a new digital marketing campaign in Japan.

Peru eyes to increase the revenues generated by Japanese tourists by more than US$2.5 million.

The campaign is aimed at promoting Peru as a destination by highlighting the beauty of its landscapes and local culture, as well as by eliminating prejudices linked to distances and costs.

PromPeru seeks to position the Inca nation’s virtues —through the concept “Peru, the great nation of the unexpected”— among the youngsters of Japan.

The videos are presented from the point of view of two young influencers, Instagram photographer Kohki Yamaguchi and catwalk model Yurie Akutsu, who shared their experiences via social media.

It should be noted 47,605 Japanese tourists arrived in Peru in 2018 and spent a total of US$57.3 million. Also, each Japanese visitor spends US$1,848 on average during their stay in Peru.

PromPeru Rolls Out Campaign to Lure More Japanese Travelers

In a bid to attract more Japanese tourists, Peru’s Exports and Tourism Promotion Board (PromPeru) launched a new digital marketing campaign in Japan.

Peru eyes to increase the revenues generated by Japanese tourists by more than US$2.5 million.

The campaign is aimed at promoting Peru as a destination by highlighting the beauty of its landscapes and local culture, as well as by eliminating prejudices linked to distances and costs.

PromPeru seeks to position the Inca nation’s virtues —through the concept “Peru, the great nation of the unexpected”— among the youngsters of Japan.

The videos are presented from the point of view of two young influencers, Instagram photographer Kohki Yamaguchi and catwalk model Yurie Akutsu, who shared their experiences via social media.

It should be noted 47,605 Japanese tourists arrived in Peru in 2018 and spent a total of US$57.3 million. Also, each Japanese visitor spends US$1,848 on average during their stay in Peru.

Back to top
The website encountered an unexpected error. Please try again later.