WTTC Launches New Campaign to Underscore Travel’s Importance

A new campaign has been launched by the World Travel & Tourism Council (WTTC) calling on governments around the world to restart international travel and enable the world to “Reunite” once again.

After more than a year of lockdowns around the world due to the COVID-19 pandemic, the new campaign will showcase the importance international travel has on individuals and businesses.

It will also encourage travelers to share with the world; the positive impact travel makes to their lives and mental wellbeing. 

Through its social media channels, ‘Reunite’ will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.  

WTTC believes whilst Travel & Tourism makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world. 

The campaign launches today with a feelgood and positive video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.

As vaccination rollouts advance in many countries around the world and as cases begin to drop, it is important for governments to recognise what Travel & Tourism brings to the economy and the population as a whole. 

It is equally as important to recognise that some regions and countries are still battling to put the pandemic under control, and that the majority of vaccinations have been in developed countries. This means that the pandemic will continue to spread in those countries that don't have equal access to vaccines. 

This new campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its recent 'Together in Travel' campaign, despite the multiple global challenges posed by the COVID-19 pandemic. 

Since the COVID-19 pandemic began to devastate the global Travel & Tourism sector last year, WTTC has continually been at the forefront in leading the private sector in the efforts to rebuild global consumer confidence and encourage the return of Safe Travels.

WTTC believes that ‘Reunite’ could further encourage governments around the world to recognise the importance of international travel, not only to individuals, but also businesses, and communities, all of which benefit from a thriving sector.

WTTC’s highly successful ‘Together in Travel’ campaign was launched in April of last year, as countries had introduced widespread global travel restrictions. 

Hundreds of thousands of people around the world shared their stories, which generated more than 100 million impressions.