Southwest Airlines to Enhance Customer Experience, Streamline Brand Elements
Southwest Airlines is onboarding a new look and feel with plans for redesigned aircraft cabin conveniences and interiors that are distinctly Southwest® and will feature new aircraft seats from RECARO. Alongside these efforts, Southwest announces an Employee uniform refresh that will bring a modern look to more than 53,000 Southwest Employees.
Southwest Airlines partnered with Tangerine, a leading design company that specializes in transportation, to create an updated cabin interior for new aircraft deliveries beginning next year.
The design is based on extensive research covering Customer and Employee perceptions of color, comfort, and their aspirations for the overall onboard experience. The design brings to life Southwest's warm energy with deep blue tones, sky blue accents, and a nod to the Southwest Heart woven throughout the carpet.
As part of this refresh, Customer research and product testing guided Southwest to select the global supplier of premium aircraft seats, RECARO, to provide comfortable seating that complements the calm blue palette planned for the refreshed cabins.
The Southwest Heart will be threaded throughout the interior with the recognizable symbol debossed on seat headrests, alongside a sunray pattern on the seats. To see visuals of the cabin interior, please visit SWAMedia.com.
The new RECARO seats include a multi-adjustable headrest cushion for enhanced head and neck support, an intuitively designed seat for ultimate comfort while maximizing seat width and overall support. The upgrades continue as each seat also will include a personal electronic device holder for Customers to enjoy free1 Inflight Entertainment on their devices more easily.
Since its first flight in 1971, Southwest has been a maverick, disrupting the airline industry by giving people the freedom to fly and creating a new era of affordable air travel.
More than 50 years later, Southwest remains the most flexible airline2, giving Customers more value for their money through two free checked bags3, no hidden fees, flight credits4 and Rapid Rewards® points that don't expire, and world-renowned Hospitality.
