The agenda is ambitious, covering topics ranging from emerging and multicultural markets to strategies to counteract or reduce security threats.

Airbnb’s Regional Manager for the Caribbean, Mikel Freemon, will join a panel on the sharing economy at the CTO-organized State of the Tourism Industry Conference (SOTIC) in Barbados. The event takes place Sept. 14-16 at the Hilton Barbados.

Speaking to reporters earlier this month in Miami, where CHTA is headquartered, Troubetzkoy stated the second annual forum will build on the success of last year’s forum.

The Caribbean Tourism Organization (CTO) has developed a comprehensive program for its annual State of the Tourism Industry Conference (SOTIC), the pre-eminent tourism gathering in the region, which will explore a range of subjects including how to transition the product, multicultural and emerging markets, creating a luxury experience and the sharing economy.

CTO and the CHTA, representing the region's public and private sector tourism interest, recognize and respect the will of the majority of voters.


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