Azamara Cruises to Revamp Entertainment

Azamara Cruises has big plans for its onboard entertainment including the addition of 13 new and exclusive-to-Azamara shows slated to start rolling out in 2026. The shows will be created in partnership with RWS Global.

“At Azamara, we are always looking for ways to elevate the onboard experience and create lasting memories for our guests,” said Simon Blacoe, vice president of hotel operations at Azamara Cruises. “Our partnership with RWS Global allows us to enhance our guest experience, delivering world-class performances and entertainment which also reflect the destinations we visit and the cultures we celebrate.”

Starting in 2026, Azamara Cruises’ entertainment will include:

10 original, exclusive-to-Azamara stage shows spanning a variety of musical genres and decades.

Two interactive game shows.

Themed musical experiences and pop-up moments.

Fleetwide technical upgrades to enhance venue production and show quality.

The expanded multi-year partnership builds upon a creative relationship originally established in 2017. RWS Global will lead the development, casting, choreography, design, and production of Azamara’s new shows. It will also oversee implementation and ongoing management across the fleet.