FITUR Cruises 2026 marks its fifth edition with an expanded programme
FITUR Cruises celebrates its fifth edition, further consolidating its position as the dedicated cruise segment within FITUR, the world’s leading international tourism trade fair. Since its launch five years ago, FITUR Cruises has continued to grow, expanding its scope and strengthening its role as a key meeting point for the global cruise industry.
Once again, the traveller will be at the heart of the programme, which will focus on key topics such as market trends, onboard experience and the strategic role of destinations, according to the organisers.
FITUR Cruises will take place in Hall 4 at IFEMA Madrid from 21 to 25 January, in collaboration with the specialised online magazine Cruceroadicto.com.
Designed as a true Cruise Market, the space will bring together travel agents, industry professionals, specialised media and cruise enthusiasts, creating an environment for networking, knowledge exchange and business development.
The cruise offering will be represented by twelve leading international cruise lines:
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Costa Cruises
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Norwegian Cruise Line
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Azamara Cruises
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Celebrity Cruises
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Cunard Line
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Princess Cruises
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Virgin Voyages
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Oceania Cruises
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Regent Seven Seas Cruises
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Emerald Cruises
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Scenic Luxury Cruises
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AmaWaterways
Cruise Campus will lead the B2B agenda
To complement the B2B agenda, FITUR Cruises introduces Cruise Campus, a programme of talks and round tables focusing on strategic issues such as industry challenges and opportunities, destination relevance, de-seasonalisation, premium products at sea, boutique cruising, and other key trends shaping the global cruise market.
Cruceroadicto Awards 2026, recognizing the Spanish-speaking Cruise Industry
In addition, FITUR Cruises will host the fifth edition of the Cruceroadicto Awards 2026, which recognise excellence within the cruise sector through the votes of the Spanish-speaking cruise community. The main categories include Best Cruise Line, Best Ship and Best Port of 2026.
With its expanded programme, FITUR Cruises 2026 reinforces its status as a benchmark event for the international cruise industry.
