2024 Edition of WTM Latin America Underway in São Paulo

WTM Latin America, Latin America's B2B travel and tourism event, kicked off on Monday at the Expo Center Norte in the Brazilian city of São Paulo and runs through Wednesday, April 17.

This event offers excellent business opportunities, better return on investment and access to qualified buyers and influencers in the travel and tourism industry. Professionals from all areas, such as travel agencies, tour operators, accommodation, airlines, cruises, luxury products and technology, among others.

The opening ceremony was in charge of Lu Campos, who commented that this year WTM Latin America is 11 years old. "This is a historic and very important milestone. Considering all the challenges and impacts experienced by the sector in recent years, this call becomes even more essential."

He also thanked the exhibitors and visitors who have attended the fair over the years. He also welcomed those attending for the first time.

Bianca Pizzolito, director of WTM LATAM, said that the actions discussed at the fair will have an impact on the tourism industry and all those who interact with it.

This year, WTM's motto is "The future is open. Be the change". Pizzolito said "we understand that the future is made up of actions in the present. And it is not possible to talk about the future without looking at the lessons learned from the past and always thanking those who were part of our path."

"We want to reflect on the future of tourism. The future we are building. Not only that future we see on the horizon, but the future we are building day by day, with every action, with every decision. And to support our reflections here, we will have as the foundation of this collective construction the fundamentals of diversity, descent, inclusion, non-violence, sustainability, security, accessibility, equality and equity" assured Pizzolito.

During these 3 days, tourism professionals will be able to explore the latest trends, search for new products, expand their network of contacts and find opportunities to boost their business.