ANATO's Vitrina Turística Hopes to Reel in $90 Million in Business Deals

The Anato Tourism Showcase 2022 kicked off Wednesday at Corferias, Bogota. The event, which will take place until the 25th of this month, is considered one of the most important in the tourism industry and therefore hosts the main players in the sector.

During the meeting, organized by the Colombian Association of Travel and Tourism-Anato, alliances will be made between entrepreneurs of the sector for the creation of new products and services, which travelers will be able to enjoy during the upcoming holiday seasons.

According to Anato, the event will be attended by more than 13,000 professional attendees and will bring together managers, directors, as well as agents and/or commercial advisors of the sector, who will present their offerings to national and international professional visitors.

Professionals attending the event belong to companies whose activity corresponds to Travel and Tourism Agencies (36 %), Travel Agencies Operators (16 %), Hotel or Hotel Chain (15 %), Wholesale Travel Agency (9 %) and National Official Agency (6 %).

The United States is the main international destination to which Colombians travel. According to Anato, based on data from Migración Colombia, the departure of travelers from the country has increased by 7 % compared to January-October 2019.

Florida is the preferred destination for travelers between Colombia and the United States, with a 60% share in the same period of 2021,