BIT 2023 Opens in the Presence of Tourism Minister Daniela Santanchè

Everything is ready to kick off BIT 2023, the Milan fair of tourism, spanning from today to February 14.

Many important moments will mark the exposition, hold at Fieramilano city, Allianz MiCo confirming the role of the event for the sector and for the entire Italian tourism (and connected) economy will be the Minister of Tourism, Daniela Santanchè, who will officially inaugurate the 43rd edition of the International Tourism Exchange, the most historic event in the sector and for over 40 years a point of reference for all the players in the supply chain.

A truly special edition because it will be the first carbon neutral: the estimated approximately 3,000 tons of CO2 generated by the event will, in fact, be entirely neutralized thanks to a certified environmental project, a photovoltaic plant in the Indian region of Andhra Pradesh.

Minister Santanchè will then perform a tour of honor at the event and, in particular, will participate in the inauguration of the ENIT (Italy promotional agency) stand (Hall 3 - Stand C24) in the presence of CEO Ivana Jelinic, and in the inauguration of the ITA stand (Hall 4 - Stand C131 D132 ) with Emiliana Limosani, CCO ITA Airways and CEO Volare. In the afternoon (3.30 pm, Hall 4 Coral Room 4) ENIT will present the sector data together with ISNART, while at 1.30 pm ITA will present the new destinations at its stand, including Rio de Janeiro, San Francisco and Washington .

Tourism and wellness: focus on spa tourism

11:30 am, Hall 4 Coral Room 2

BIT hosts the debate on the relationship between the tourist experience and the well-being of the individuals, society and the environment, moderated by Marcantonio Ruisi, professor at the University of Palermo. Focus on thermal tourism and sustainability, with Emilio Becheri, expert in the economics of tourism and cultural heritage, and Nicola Boccella, professor at the Sapienza University of Rome. Also participating are Carmen Bizzarri, professor at the European University of Rome with Samuel Piana, Founder of Landexplorer, and Rafaele Palumbo, President of the Italy-Brazil Development and Cooperation Department.

Tourism chooses augmented reality: Tourism 4.0

11:30 am, Hall 4, Coral Room 1

Due to the pandemic, tourism has had to reinvent itself: at a time when traveling was impossible, tourist places have chosen augmented reality to create new content. BIT is the right place to discover new applications and developments. Commenting on the experience are Patrizia Allara, CEO and Product Manager of ItalyWow, and Flavio Tagliabue, Secretary General of the Startup Tourism Association with the moderation of Shari Chudoba, Project Communication Manager.

Friuli makes itself known through three cooking shows

11:30, 14:00, 15:00, Hall 3 - Stand C47 C49 D44 D48

Food and wine tourism is one of the most important and developed in Italy. It is a type of holiday loved by everyone: from families to young people. This is why Friuli Venezia Giulia has decided to organize three cooking shows to show and let everyone know the delights of the Region. Friuli awaits you this Sunday at BIT 2023 for an incredible food experience.

Calabria talks about itself at BIT 2023

12:00, Hall 3 - Stand C93 C99 D100 D94

Through the meeting "I'll tell you about Calabria", the National Television journalist, Giancarla Rondinelli, presents the wonderful land with a focus on how cinema contributes to its tourist development. Some of the protagonists of the next film season are taking part, busy with their sets in the Region in the coming months. Among them are the directors Mimmo Calopresti, Fabio Mollo and Manetti Bros., the musician Sergio Cammariere, the screenwriter Nicola Guaglianone, the actors and directors Michele Placido and Alessandro Preziosi and the actress Lina Siciliano. Roberto Occhiuto, President of the Region, will also be present.

The destinations of Campania

12:00, Hall 3 - Stand C85 C91 D86 D92

This Sunday the Campania Region will not miss BIT 2023, which will take the opportunity to present this year's fairs in its territory. Among these, BMT, BITUS and BMTA stand out. The conference is moderated by the general manager Rosanna Romano and the councilor Felice Casucci and the National-Unicamere president Andrea Prete intervene. The regional trade associations are also present and it is possible to attend the institutional interventions of the mayors present.

The wonders of Sardinia on display at BIT 2023

12:30, Hall 3 - Stand D81 D85

During the press conference with the Councilor for Tourism, Crafts and Commerce of the Sardinia Region, Giovanni Chessa, the main innovations put in place by the administration to support the sector will be presented, the initiatives related to the distribution of flows also in the shoulder months (low season) and on the entire territory of the island and updates on the positioning and future of the promotion of the destination.

In Sicily to discover “La Costa del Mito”

1.00 pm, Hall 3 - Stand A01 C12 D02 D15

At BIT 2023 Sicily introduces the beautiful Costa del Mito: 150 kilometers of pristine beaches from Selinunte to Gela, dotted with archaeological sites. Gaetano Savatteri, author of Màkari's novels from which the homonymous TV series for Rai, Franco Miccichè, Mayor of Agrigento, intervened with the commentary of Fabrizio La Gaipa, administrator of the DMO. Among others, there are also Costantino Ciulla, Councilor for Tourism and Culture of Agrigento), Giovanni Di Maida, organizational director, Gori Sparacino, President of the Iter Vitis association, Lucio Greco, Mayor of Gela, Salvatore Incardona, Councilor for Tourism of Gela, Fabio Gulotta, DIODOROS project and Letizia Casuccio, Coopculture.