Caribbean Tourism Leaders Meet in Barbados to Reimagine the Industry

The Caribbean Tourism Organization is hosting its 2025 State of the Tourism Industry Conference in Barbados, gathering leaders to reimagine the region’s tourism future.

The conference will spotlight resilience, innovation, and post-pandemic recovery strategies, including efforts to enhance sustainable tourism, strengthen air connectivity, and diversify visitor markets.

Participants aim to address shared challenges such as climate vulnerability, niche market development, and evolving traveler expectations.

Panel sessions will feature conversations on digital transformation, cultural preservation, and infrastructure modernization.

Delegates will explore training programs to boost local hospitality skills, tourism entrepreneurship, and community-led tourism initiatives.

Organizers expect the outcomes to inform the region’s strategic direction and bolster its global competitiveness amid an increasingly crowded leisure market.