Inaugural GUEXT Edition Opens Registration Period for Professional Visitors

GUEXT, the new International Exhibition of Suppliers and Services for the Hospitality Industry, has opened registration for professional visitors for its inaugural year.

Organized by IFEMA MADRID in collaboration with FELAC, the Spanish Federation of Associations of Manufacturers of Machinery for the Hospitality, Restaurant and Related Industry, the first GUEXT event will take place from October 18 to 21. This event aims to bring together professionals from the entire value chain of the hospitality sector, positioning itself as a key B2B event. 

GUEXT aspires to become the reference event for the hotel industry, gathering manufacturers and importers of equipment for the hotel and restaurant industry alongside distributors, installers, prescribers, and end customers. This includes professionals from the restaurant, hospitality, and community sectors. The extensive exhibition will showcase sectors such as equipment and machinery, facilities and infrastructure, design and interior design, hotel services, technology, and management. Additionally, the event will feature a solid program of activities, including technical conferences and workshops.

The event will include the GUEXT Forum, hosting presentations and round tables with experts discussing topics reshaping the hospitality industry, such as sustainability, digitalization, technology, training, and customer service experience. There will also be specific days dedicated to distributors and installers in the sector. The Innovation Gallery will present the most innovative products and services from exhibitors, with a professional jury selecting the winner of the 'GUEXT 2024 Best Innovation Product Award,' recognizing the industry's investment in research and development.

A significant highlight of GUEXT will be the CoffeeXperience area, reflecting the importance of coffee in the hospitality industry and the growing demand driven by the latest consumption trends. The CoffeeXperience area will host a variety of activities, including tastings, hands-on barista workshops, and Lattè Art competitions, showcasing the latest trends in coffee drinking and preparation.

The event aims to be a comprehensive platform for the hospitality industry, offering insights, networking opportunities, and the latest innovations in the sector.