Tianguis Turístico 2024 in Mexico Put Good Numbers on the Board

On the last day of activities of the most important tourism fair in Latin America, the Secretary of Tourism, Miguel Torruco Marqués, announced the results of the Tianguis Turístico México 2024, which took place in the beautiful port of Acapulco, reported that a total of 35,748 business appointments were generated, these appointments were made by 1,115 buyers and 833 companies, which reflects a solid participation and a continued interest in strengthening trade relations.

An estimated sales volume of 438 million pesos was generated from business transactions. This volume represents 10% of those surveyed, since the rest decided to keep it confidential.

There was participation from 43 countries, where 63.1% of the participants were national buyers and 36.9% were international, which demonstrates the strong support and commitment of the tourism industry to Acapulco as a destination.

He also informed that Mexico stood out as participating countries with 63.1%, the United States with 10.8%, Colombia with 7.9%, Spain with 4.1%, and others with 14.1%.

Likewise, the Tianguis Turístico México 2024 estimates a sales volume for business transactions of 438 million pesos, with the clarification that this volume represents 10% of those surveyed, since the rest decided to keep it confidential.

Additionally, during the week of the Tianguis Turístico in Acapulco, an increase of 13.2 percentage points in hotel occupancy was recorded with the 9,500 rooms available so far, reaching 79.6% occupancy, as well as a lodging consumption of 73.2 million pesos and a consumption for tourist services of 938 million pesos.

The most popular tourist products offered are: cultural tourism with 49%, nature tourism with 43%, adventure tourism with 41%, sun and beach tourism with 37%, gastronomic tourism with 33%, among others, which ratifies the tastes and tendencies of the new tourist profile, which adapts significantly to the new products offered by the different tourist destinations in Mexico.

The most preferred tourist destinations among buyers were: Cancun 49%; Acapulco and Mexico City, each with 46%; Los Cabos 43%; Riviera Maya 42%; Oaxaca 40%; Puerto Vallarta 38%; Riviera Nayarit 33%; Guadalajara and the Magical Towns, each with 32%.

Regarding the evaluation of the exhibitors' profiles by buyers, 40% qualified as "excellent" and 42% as "very good". Exhibitors rated the 2024 edition of the Tianguis Turístico de México held in Acapulco as excellent (40%) and very good (38%).