RCD Hotels Closes 2024 with Record Sales in Latin America
RCD Hotels has reported record sales in Latin America for 2024, achieving a 10% increase in global growth compared to the previous year.
The company exceeded its sales targets in the last four months of the year, with strong performances in key segments such as leisure, weddings, groups, conventions, golf, and family travel. The Hard Rock Hotel & Casino Punta Cana and Hard Rock Hotel Riviera Maya stood out as the top destinations for Latin American travelers, particularly in the first and last quarters of the year.
The group and leisure travel segments saw a notable 10% year-over-year increase, driven by strategic initiatives and partnerships with commercial allies. These efforts reinforced RCD Hotels’ market presence and contributed to its successful expansion in Latin America.
The region encompassing Argentina, Paraguay, Uruguay, Chile, Bolivia, and Peru, experienced a 15% increase in sales compared to 2023. Argentina led sales production, while Paraguay posted an impressive 28% growth. Paraguay and Chile both started 2025 with 50% of their 2024 sales already secured. Bolivia excelled in the vacation segment, particularly among couples, families, and groups of friends.
Brazil recorded an extraordinary 95% surge in sales compared to 2023, overcoming market challenges such as documentation restrictions for travel to the Dominican Republic.
Colombia, Venezuela, Puerto Rico, Ecuador, El Salvador, Guatemala, Honduras, Panama, and Costa Rica, posted a 14% sales increase over the previous year. Group travel accounted for 61% of total sales, while the wedding segment saw remarkable growth, doubling its 2023 results. Guatemala, in particular, doubled its total sales, showing strength in both group and vacation segments.
RCD Hotels attributes its success to its strategic expansion, strong collaborations with travel agencies and industry specialists, and a commitment to offering premium hospitality experiences. With a solid foundation and growing demand, the company is poised for continued success in 2025.
