ForwardKeys to Acquire Traveler Statistics from NPD

ForwardKeys, the travel analytics company, has signed an agreement to acquire Traveler Statistics from The NPD Group, a leading global information company.

Under the agreement, on May 1, 2020 ForwardKeys will take over direct responsibility for providing information on travelers and on travel trends to former NPD clients in the travel retail niche.

Traveler Statistics, which uses ForwardKeys data, is an online platform that provides intelligence on passengers travelling through each terminal building at 550 airports. 

It helps users understand the passenger mix by nationality and assists retailers to benchmark their sales performance, identify trends and opportunities, diagnose issues and make decisions to drive growth.

Post-acquisition, ForwardKeys will promptly consult with its newly acquired customers on potential upgrades to the platform to enhance the insights and intelligence provided.