Acapulco DMO Announces New Global Supplier Partnerships

The Acapulco Destination Marketing Office, which recently launched a new tourism campaign, announced a number of new supplier partnerships in the U.S., Canada and abroad, including MLT Vacations, Sunwing, Nolitours, GoGo, Total Vacations, Travelocity, Expedia, Best Day, Viajes Orizonia (Spain), Euroandino (Chile), Aviatur (Colombia), Aeromar (Mexico) and Palacio de Hierro (Mexico).

The partnerships are a direct result of Acapulco's new consumer tourism campaign that combines digital communications, social media and on-the-ground efforts to change the overall perception of Acapulco.

The destination's new English language website commenced the launch of the campaign, rebranded to reflect the timeless glamour of Acapulco captured in the new guidebook, “Acuérdate de Acapulco (Remember Acapulco).”

According to Pedro Haces Sordo, president of the Acapulco Destination Marketing Office, hotel occupancy levels for the Easter holiday weekend -- also known as Semana Santa in Mexico -- were at 100 percent throughout the destination from Thursday through Sunday.