Africa Travel Association to Hold 2012 Congress in Zimbabwe
The Africa Travel Association will hold its 37th Annual World Congress in the resort town of Victoria Falls in May 2012. The five-day congress will kick off Friday, May 18.
Among the expected 300 participants are tourism ministers, tourism board heads, private sector leaders, travel industry professionals, including product buyers and sellers, travel trade media, scholars and African Diaspora leaders.
The 2012 Congress will address timely industry topics such as web-based PR and online communications tourism promotion, and the latest travel trends in Africa. The Congress also offers a wide range of networking events, including receptions and gala dinners.
ATA’s Young Professionals Program, representing travel, tourism and hospitality students and young professionals from North America and Africa, will also participate in the event. ATA’s 36th Annual World Congress in Senegal was held in Dakar, Senegal in May 2011 under the banner “Destination Senegal: A Tourism Gateway Inspired by Culture, Heritage and Arts.”
The Africa Travel Association is a trade association promoting travel and tourism to Africa and strengthening intra-Africa partnerships. Established in 1975, ATA serves both the public and private sectors of the international travel and tourism industry. ATA membership comprises African governments, their tourism ministers, tourism bureaus and boards, airlines, cruise lines, hotels, resorts, front-line travel sellers and providers, tour operators and travel agents, and affiliate industries.
