Air Canada, Spafax Canada Launch Entertainment, Shopping Portal

Air Canada and Spafax Canada, publishers of the airline’s in-flight magazine, enRoute, has launched an entertainment and shopping portal. The new website will allow Air Canada customers, enRoute readers, and travelers from around the world to experience all aspects of enRoute media, including editorial, a complete summary of all in-flight entertainment choices available on the airline’s fleet-wide seatback entertainment system and a unique retail environment available 24/7.

Anyone can now check out the wide selection of movies, TV and audio available at every Air Canada customer’s personal seatback entertainment system, shop for that last-minute travel item, and preview enRoute magazine. The website contains helpful travel information geared toward providing planning tools for the frequent or infrequent traveler.

The site includes both audio and video allowing users to watch trailers of upcoming in-flight movies and television, listen to exclusive audio podcasts, watch exclusive behind the scenes video, see editors’ picks of the top 25 new places to eat, drink and shop in Air Canada hub cities (Montreal, Toronto, Calgary and Vancouver) and read award-winning travel and cultural features.

Air Canada has also established a retail environment within the site, partnering with brands such as Lonely Planet and Hbc, a division of Hudson’s Bay Trading Company. Users will also be able to link directly to the ticket engine at http://www.aircanada.com/ and access the rest of the site, one of Canada’s leading travel websites.