Amadeus Bought Optims, the European Tourism Technology Company

The GDS Amadeus completed its acquisition of European hospitality technology company Optims, after it had taken a 30% stake in Optims in September 2003. It now controls the entire company.

Optims now can provide hoteliers with a complete suite of services, covering everything from booking to checkout. In a similar move, Sabre late last year had acquired Synxis, also a hotel technology provider.