Argentina, Chile Launch Joint Promotional Blitz to Attract More Aussies

Argentina, Chile Launch Joint Promotional Blitz to Attract More Aussies

Argentina and Chile are jointly promoting their countries in a round of events in Australia with the purpose of drawing more Aussie tourists. The promotion coincides with the recent announcement of Australia’s flag carrier Qantas direct flights to Santiago de Chile.

“The sales mission in Australia: Argentina and Chile in Australia” has congregated in three cities Brisbane, Sidney and Melbourne, government representatives, tourism operators and travel agencies from the three countries as well as from the three airlines, Lan, Quantas and Aerolineas Argentinas.

“This is the first time Chile and Argentina are working together to promote South America as a continent and helping the Australian travel and tourism industry with new opportunities”, said Chilean ambassador in Canberra Pedro Pablo Diaz.

The ambassador said that there are currently a few direct flights to Chile but the recent announcement from Qantas will ‘undoubtedly increase the number of tourists and business people travelling to Chile and Argentina”.

Chile is investing heavily in the industry expecting to draw four million tourists by 2014, which includes promotion in markets it considers strategic and distant such as Australia.
In 2010 Chile received 2.7 million tourists of which 35.000 from Australia and the country is intent in promoting several different scenarios.

They are ‘adventure and sport; culture and heritage; tastes and wine; urban life; health and well being and natural inspiration”, pointed out Carolina Valenzuela from Tourism Chile.
Mariano Vila from Tourism Argentina underlined the significance of the joint promotion of tourism in the region given that it is a long distance experience for Australians.