Canada's Federal Government Announces Canada's Inaugural Federal Tourism Strategy

Canada's Federal Government Announces Canada's Inaugural Federal Tourism Strategy

The federal Government and the Honorable Maxime Bernier, Minister of State for Small Business and Tourism, announced Canada’s inaugural Federal Tourism Strategy. “Hoteliers across Canada congratulate and endorse the new Federal Tourism Strategy,” said Tony Pollard, President of the Hotel Association of Canada. “This is a momentous and historic occasion for tourism development in Canada.”

In June 2009 the Hotel Association of Canada and other Tourism leaders met with Prime Minister Harper when he announced a framework for the Federal Tourism Strategy. Extensive government and private sector consultations followed culminating with the announcement.

Members of the Hotel Association of Canada spent the summer meeting with MPs across Canada advocating the four priorities detailed within the Strategy - increasing awareness of Canada as a premier tourism destination through the Canadian Tourism Commission, facilitating ease of access for travel to Canada, encouraging product development and investment and fostering the supply of skills and labor through the Canadian Tourism Human Resource Council.