Caribbean Airlines to Take Air Jamaica to New Heights

Caribbean Airlines to Take Air Jamaica to New Heights
By Al Edwards

Chairman of the Board of Caribbean Airlines George Nicholas III made it clear earlier this week that his company intends to honor Air Jamaica and sees tremendous value in the brand. He went on to scotch speculation that Caribbean Airlines was no longer interested in acquiring Air Jamaica and that the initial deal would have to be reevaluated.

Caribbean Airlines is pursuing a relationship with Star Alliance in an effort to support Jamaican hoteliers. Nicholas sees it as vitally important that Caribbean Airlines becomes an option for travel agencies and wholesalers who are non Virgin and British Airways aligned. To that end he is calling on the assistance of Jamaican hoteliers. In this regard he says the Jamaica Tourist Board (JTB) and Jamaica Hotel and Tourist Association (JHTA) has been very kind to Caribbean Airlines.

The chairman of Caribbean Airlines said that Trinidad & Tobago’s carrier had assembled personal with extensive aviation and travel trade experience. The strategy is as follows: The plan is to use Air Jamaica as the tourist airline for the Caribbean. It will be a pure tourist vehicle effectively used to facilitate the region’s largest industry. Caribbean Airlines will be aimed at the Diaspora and business executives.