Cashing in on Usain Bolt, Jamaica Unveils New Tourism Strategy

Close on the heels of world’s fastest human athlete Usain Bolt’s dream run at the Beijing Olympics, his native Jamaica has unveiled a new tourism strategy to strengthen its position online to target discerning 21st century travelers, including hi-end visitors from India.

Bolt won golds in the 100 meters, 200 meters and the 4x100 meters relay at the Olympics, setting new world records in all three events –the first athlete to do so in a single Games since Carl Lewis in 1984.

His performance has sparked new interest worldwide in the Caribbean, which is otherwise known for its calypso music and the West Indies’ cricket team. The West Indies, of which Jamaica is one of the largest islands, had hosted the 2007 cricket World Cup.