Chile Debuts Tourism Promotion in New York City

From October 24 to 27, Turismo Chile invited New Yorkers to #TakeaBreakinChile! Chile hosted an interactive tourism promotion at Grand Central Terminal from Friday, Oct. 24 to Monday, Oct. 27.

The activation featured a giant cube where visitors could step inside to take a break from their daily routines, to experience Chile's world-class tourism experiences from New York City.  

"This activation aims to encourage Americans to travel to Chile by showcasing our world-class tourism experiences," said Tourism Undersecretary Javiera Montes. "The U.S. market is the fifth largest source of tourists to Chile, with more than 175,000 visitors in 2013, an average stay of 15.4 nights and total spending of more than $207 million."

The four days of #TakeaBreakinChile featured various activities for visitors. In addition to living an unforgettable experience in the giant cube, visitors can participate in a giveaway with the opportunity to win a trip for two to Chile, visiting Santiago and San Pedro de Atacama for 7 days. Through October 30, participants can share photos of themselves with the cube on Instagram, Twitter, and Facebook with the hashtag #TakeaBreakinChile. The winner will be chosen from those who have generated the most buzz on their social networks.

"We are thrilled to bring the best of Chile to New York, with a promotional launch that will generate impact not only among those who experience the cube at Grand Central Terminal, but also through social networks, through a trip giveaway opportunity," said Andrea Wolleter, general manager of Turismo Chile, the organization managing tourism promotion of Chile internationally.

Source: Travel Daily News