China Soaring to New Tourism Highs
China Soaring to New Tourism Highs
The China Tourism Academy (CTA) in Beijing reports further strong developments in domestic and outbound tourism in China for the first three quarters of 2011, while inbound tourism growth is still lagging behind. As a result, the trade deficit of China’s international travel surpassed 10 billion USD for the first time.
The results were published in Chinese, translated and edited by COTRI China Outbound Tourism Research Institute, based in Heide (Germany) and Beijing (China). The Chinese tourism market has grown rapidly, whilst the satisfaction index has continued to improve.
Currently, the environment for tourism development in China is overall favorable. The tourism economy keeps increasing relatively rapidly and portends to a good situation. The total number of trips in the first three quarters is expected to be 2.08 billion, an increase of 12 percent compared to 2010.
The comprehensive benefits of tourism are obvious; the total tourism income for 2011 is 1.66 trillion CNY, an increase of 17 percent compared to 2010. The national tourists’ satisfaction index shows continuing improvement and the domestic tourists’ satisfaction index in most of the sample cities has also continued to improve.
In the third quarter, the comprehensive tourists’ satisfaction index is 80.48, which means "satisfied". It is expected that the national development goal for the year will be achieved, whilst the development of the national tourism market has already gone beyond expectation.
