Colombia Set to Auction off Six Vacations as Part of New Tourism Promo

Colombia, as part of a new international strategy to attract new visitors, is promoting tourism through the Colombia Country Brand by auctioning off six trips at New York Times Square between April 18 and April 28.

During the week, between 3 p.m. and 5:00 p.m., visitors and tourists passing through the area of 46th Street and Broadway will find an interactive billboard where videos of these six experiences will be shown. On the ground, Comedy Central comedian and cartoonist Craig Baldo will play the role of auctioneer, inviting people to participate by using their mobile devices.

Participants will open a mobile app using their smartphones and tablets connected to the social media profiles of the Colombia Country Brand, through which they will invite friends to vote. The person who gets the most votes within 30 minutes wins a vacation.

Travelers will scan a code, QR, which will appear on the interactive billboard (or log in directly from their smartphone to the application Web site. There, travelers will find a video of the experience that is being auctioned. Travelers will share it on their Twitter, Facebook and Google+ profiles and ask their friends to vote on their post.

The first 30 minutes of each day will provide travelers with the chance to sign up for the first auction of the day, which will be followed by three 30-minute long auctions. After the 30 minutes are up, the person with the most votes during that time will win the experience of a lifetime.

Trips include Sighting of Humpback Whales in the Colombian Pacific; Bogota, through the Eyes of the Ibero-American Theater Festival; Live the Coffee Route and its Cultural Landscape; Relive the Historical Magic of Cartagena, Mompox and the Colombian Caribbean; Get to know Medellin, the most innovative city of the world in 2013; and Discover the Largest Group of Megalithic Religious Monuments in San Agustin and Tierradentro.

Source: Travel Pulse, http://www.travelpulse.com/colombia-set-to-auction-off-six-vacations-as-part-of-new-tourism-promo.html