Continental Airlines Moves Vacations Brand to MLT

Continental Airlines signed a deal with MLT Vacations to begin operating the airline’s private label vacation packaging service effective Jan. 1, 2009. The agreement moves the private label from Certified Vacations, which operated the brand for 11 years, to MLT.

Continental is the second airline to move its private label packaging operation from Certified Vacations to another operator in recent weeks. Delta Air Lines moved its Delta Vacations brand to Travel Impressions in mid-March. Minneapolis-based MLT, a wholly-owned subsidiary of Northwest Airlines Corp., operates NWA WorldVacations, a package product using scheduled air, and Worry-Free Vacations, a package product based on charters.

The two brands serve more than one million travelers a year and operate to 144 domestic and 139 international destinations in more than 20 countries. Continental Airlines Vacations offers packages using Continental scheduled air to more than 200 destinations worldwide.