Falkland Islands Tourist Board Strengthens Presence in UK Marketplace

The Falkland Islands Tourist Board (FITB) hosted a Falklands themed ‘Smoko’ event yesterday to introduce media and trade contacts to all that these fascinating Islands have to offer. Smoko is a term Falkland Islanders use for a tea/coffee and snack break, and the word was originally used by sheep shearers for a cigarette break.

Jake Downing, FITB general manager, introduced the destination and the growing land-based and cruise tourism significance to guests, while Hattie Kilmartin, from Bluff Cove Lagoon Tours provided an informative insight into her first-hand experience of running a tourist lodge at Port Howard and providing guided tours on the Islands.

Tourism is the fastest growing industry in the Falklands, and the sector has developed over recent years into a world-class product, offering a variety of experiences to a wide-ranging audience. The Falkland Islands is now in a position to promote itself competitively to the UK market, at a time when consumers are increasingly demanding exclusive, off-the-beaten-track experiences.

Today’s travelers are more adventurous than ever before and are increasingly demanding. They want to discover authentic experiences in unspoiled locations. The Falkland Islands provide just this experience.

Stunning scenery, unspoiled landscape, amazing wildlife roaming free in its natural habitat and a distinctive culture and way of life offer a haven for the adventurer pursuing a special interest or seeking a unique, outdoor experience in a friendly, welcoming environment.

The Falkland Islands also attract people who want to indulge their hobby or passion abroad. It offers a haven for birdwatching and photography enthusiasts, plus other niche activities such as natural history, walking, military history, fishing, diving and sailing, all of which are growing in popularity as people desire interest-centered holidays.

Long-haul travelers frequently wish to ‘get under the skin’ of the country and get a deeper understanding of it. The Falkland Islands is the perfect destination to take advantage of this trend as its outstanding natural attractions combine with a strong cultural heritage.