France to Lure More Indonesian Tourists

France is expecting more Indonesian tourists as the tourism board and the private sector, including airlines and retailers, step up efforts to promote the European country.

Maison de la France, or the French Tourism Board, for example, recently launched a sales kit into the Southeast Asian market so that travel agents can better sell France.

“We expect travel agents can use this kit to give detailed information to prospective guests,” the board’s Southeast Asia director, Frederic Meyer, told The Jakarta Post recently.

Meyer was speaking during a tour, which also included Bangkok, Kuala Lumpur and Singapore, where professionals from France met with their Southeast Asian counterparts in order to better sell France.

The workshop with media was held Thursday, while the meeting with travel professionals was held Friday. In another effort of the French to tap into the Indonesian market, Galeries Lafayette has just launched a map of Paris in Indonesian.