Jamaica Launches the World’s First Destination Loyalty Card

The launch of the world’s first Destination Loyalty Card was announced last week by the Jamaican Tourism Authority.

The ‘OneLove’ membership card aims to bring tourists to Jamaica, providing them with a VIP service and giving them the ability to redeem points for hotels, attractions, ground transportation and special events.

“In today’s competitive landscape, destinations must seek to differentiate themselves and get closer to the final decision maker,” said Jamaica’s Deputy Director of Tourism, Zachary Harding.

The first OneLove commemorative card, featuring Beijing 2008 Olympic Champion Usain Bolt and the current Miss World, Zi Lin Zhang, was presented by Jamaica to Miss Zi Lin Zhang who graciously accepted an invitation to visit Jamaica next year for the inaugural staging of the World Beach Sprint.

Jamaica is building a database of actual and potential visitors, and through this program, will be able to match specific needs of the consumer with the actual destination products they want.