Jamaica Tourist Board Unveils New Website Design

The Jamaica Tourist Board unveiled its new VisitJamaica.com website, which will offer an online booking engine for vacation packages powered by Travelocity. Created and designed by worldwide agency of record Draftfcb New York, the website is a rebirth of Jamaica’s online brand presence and will offer a fresh look and feel focusing on the country’s diverse attractions, activities and accommodations.

Visitors will be able to explore what Jamaica offers through an immersive experience featuring the country’s people, culture, art, music, cuisine, history, attractions and diverse range of accommodations.

Greeted with an upbeat tempo version of “One Love,” visitors will be invited to use the “slider” function which will guide them through Jamaica’s “Ritzy” to “Roadside” offerings through a flash experience, moving images and videos. Visitors will be invited to “flip” each image over to learn more and to save their favorites in a personalized trip planning page called “My Jamaica.”

A feature will also allow them to email and share with friends and family. The new VisitJamaica.com will boast other key features including improved functionality, updated content, quicker response time, GPS tracking of favorite spots and Google Maps.

Consumer promotions will be launched with Travelocity and luggage company Eagle Creek as well as a promotion with Amazon.com and Universal Music promoting Jamaica’s gift of music.