JetBlue Introduces “Happy Jetting” Branding Campaign

JetBlue has introduced a new “Happy Jetting” brand campaign, developed in partnership with JWT New York, has been created to rename and refocus on the airline’s strategy of delivering a “true value” experience for every customer, one that includes competitive fares, award-winning service and complimentary onboard amenities, such as free DIRECTV and XM Satellite Radio, unlimited snacks and spacious leather seats.

Within the current challenging industry and economic environments, JetBlue said it is setting itself apart as the airline that offers true value for money and where great service and product are still included in the fare.