JetBlue Takes Off from Boston to U.S. Virgin Islands

17 December 2011 5:21pm

JetBlue Takes Off from Boston to U.S. Virgin Islands

The sights and sounds of the U.S. Virgin Islands greeted travelers at Boston’s Logan International Airport this morning as the Department of Tourism showcased VI culture in celebration of JetBlue’s first flight to the Territory from the continental U.S.

Mocko jumbies, steel pan performances and the Caribbean Ritual Dancers welcomed travelers as they approached the JetBlue check-in counter, again as they cleared TSA security and upon arrival at the gate for the departure of JetBlue’s inaugural non-stop flight to St. Thomas.

During the four-hour event, Department of Tourism representatives interacted with hundreds of travelers during a peak time for the airport distributing USVI- branded TSA bags along with marketing collateral featuring a special offer for Bostonians to travel to the Territory during winter season.

The flight, JetBlue flight 807, departed from Boston Logan International at 9:20 a.m. and arrived in St. Thomas at 2:28 p.m. – the first of five flights a week that will bring visitors to the Territory from a key Northeast market. The new service complements regional service from JetBlue launched on Monday to both St. Croix and St. Thomas from the airline’s hub in San Juan, Puerto Rico.

Steel pan performances, the Caribbean Ritual Dancers and mocko jumbies welcomed travelers today at JetBlue terminal in Logan International Airport for first-ever JetBlue flight between Boston and St. Thomas.

Strategically planned to coincide with the launch of the new service, the marketing activities at Logan Airport were the culmination of a significant three-day marketing blitz in the Boston market to reach potential visitors.

The Department was joined by representatives from several properties and attractions including: Bolongo Bay Beach Resort, Cane Bay Dive Shop, Cottages at Cane Bay, Divi Carina Bay, Frenchman’s Reef Marriott & Morningstar Beach Resort, Palms at Pelican Cove, Ritz Carlton St. Thomas, Sugar Bay Resort & Spa and The Westin St. John.