LanChile`s Holding Sees the Light of Day

LanChile has just unveiled its new corporate image that gathers all companies under the name Latin American Network (LAN) with simultaneous presentations in all of its Latin American destinations.

Now the air carrier has merged its own corporate image with affiliates in Chile, Peru, Ecuador and the Dominican Republic in an effort to make it work in a more comprehensive way while keeping its independence in one piece.

The four airlines will fly under a common logo that will be tacked on all aircraft in a piecemeal fashion. Crew members and ground personnel will also wear new uniforms. The shakeup equally implies new colors for all jetliners.

LAN executives revealed their intentions to put a tenth of the company´s shares on sale in the next six months.