Lufthansa Sees 50 Percent Spike in Online Bookings

So far this year, the number of tickets sold via Lufthansa’s website has risen by as much as 50 percent worldwide. Many experts ask whether this improvement has come about due to a consumer-centric attitude and streamlined CRM technology.

Simpler, faster and more informative, the revamped Lufthansa website with enhanced functionalities is now up and running.

“Our website (www.lufthansa.com) enables us to offer customers a first-rate resource for planning their journey online. With our new Internet presence we have succeeded in making the web page and the reservations functionality even simpler and more customer-friendly,” explains Thierry Antinori, Executive Vice President Marketing & Sales of Lufthansa German Airlines.

The improvements in the layout and user-friendliness of the home page are instantly visible. Content is now divided into “Booking”, “Top Offers”, “Info & Service” and “Miles & More” to provide a better overview and allow users to locate important content faster.

In future, after their first visit to the website, visitors will automatically be directed to the page for their respective country, thus doing away with the need to select the page manually each time.