Malaysia Campaign Wins PATA Recognition

Tourism Malaysia’s “Malaysia: Truly Asia” international campaign, conceived and produced since 1999 by TBWA-ISC, won two Gold Awards in the Pacific Asia Travel Association (PATA) Gold Awards 2008 marketing media category under the categories

“Marketing Media-Travel Advertisement Broadcast Media for Visit Malaysia Year 2007,” created and produced by TBWA-ISC, and “Marketing Media CD-Rom, Travel Manual Interactive CD.” The winning campaign, themed One Golden Celebration, was developed to promote Visit Malaysia Year 2007.

Tourism Malaysia’s Visit Malaysia Year 2007 television commercial featured the Prime Minister of Malaysia welcoming the world to join in the country’s One Golden Celebration.

The winning TVC was part of an integrated campaign that included print with special media buys in international news and business publications and an online contest, both highlighting the beauty of Malaysia and her people as well as the festivals and activities taking place throughout the country.

The campaign’s success has resulted in more than a tripling of annual visitors to Malaysia with a record 20.7 million arrivals at the end of 2007.