Mexicana de Aviacion Buttresses Ties with PROS Revenue Management

godking
05 December 2005 5:00am

Mexicana de Aviacion has strengthened its relationship with PROS Revenue Management by licensing the PROS O&D revenue management solution.

Sergio Allard, chief sales and marketing officer for Mexicana, said that the company has already experienced how effective revenue management can impact financial results and the airline is now looking to achieve even higher revenues by combining O&D revenue management solution with enhanced network management business processes provided by PROS.

With this new contract Mexicana has licensed the PROS O&D Suite of Products that includes PROS O&D Data Loaders and Reporting (transforms and processes PNR-level data, which is extracted from the airline reservations system), PROS O&D Demand Forecasting, PROS O&D Network Optimization, among other key indicators.

“Mexicana joins an elite group of airlines in deploying a new-generation revenue management solution to maximize network revenue. This will put Mexicana far ahead of its rivals and will make it difficult for the other airlines to effectively compete on commercial strategies dictated by Mexicana,” said Benson Yuen, president of the airline group.

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