Mobile Content Growth Expected in the Caribbean

Digicel, the fastest growing mobile provider in the Caribbean, predicts a growing market for mobile content in the region as penetration of cutting-edge handsets continues to increase among its customers.

The company notes that sports content is a key area that taps a cultural common ground throughout a diverse group of countries in the pan-Caribbean region.

As Caribbean nations continue to advance technologically, fans across the region are swiftly beginning to interact with sports content on their mobile phones.

A key factor in the adoption is Digicel´s ability to roll out state of the art GSM infrastructure from partners such as Ericsson and handset manufacturer KONKA that can support customers growing demand for mobile content.

Since 2004, Digicel rolled-out a mobile content offering starting with an integrated initiative to support its five-year title sponsorship deal for West Indies Cricket by providing fans with mobile team news, match commentaries, scores, a java cricket game, pictures, trivia, and player profiles.